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UQ Power Blog

UQTV - How to Become an Awesome Employee

Alexandria Joy - Monday, October 19, 2015

If you're on the hunt for a new position or you want to become an indispensable employee who shines, then you want to understand the key traits that managers and CEOs look for in star employees. 

Some of the key traits they might be looking for are these three H's:

  • Happy: No one wants to work with an unhappy person. Energy drainers can bring down their team with their drama, mood and poor attitude and it's no way to earn brownie points. Do a quick self assessment - do you find yourself smiling at work, relaxed and conversing with open body language or are you closed, frowning and frantic all the time?
  • Hungry: No I don't mean you are in the kitchen snacking all the time! As the old adage goes, time is money. Leaders want people who are driven and hungry, who chase the sale, make the deal and get the job done efficiently and effectively. Do you make the most of every second? Do you hustle in your job duties? 
  • Honest: As an employee, you will be entrusted with inside information that's going to move the company forward. A leader doesn't want to have to second guess if you are going to deliver the work they're paying for and that you're not playing hooky or entertaining the competition. In short don't lie on your resume. Don't lie in your interview. Don't lie after you're hired. Companies don't run well and culture get toxic and poisonous when they don't have honest, decent employees in them. 
So how do you go to the next level and get known as a batteries included, star employee? Follow these three tips in this week's episode of UQTV.

How to present like a pro

Alexandria Joy - Monday, June 08, 2015

Do you fear public speaking more than death? 

Have you ever condemned others to a thousand small deaths from your pitches, boardroom presentations or conference presentations?

OK perhaps nothing quite as extreme, but if you're keen to go from boring and bland to interesting and compelling and you need to give a presentation or speech but public speaking is not one of your strengths then this video was recorded for you! 

Tweet this: How to present like a pro

What's the best speaker you've ever seen in person or online? What was it that grabbed you? Share your thoughts in the comments below.

Happy presenting

Heidi Alexandra 

Let's talk about boobies and all things pink

Alexandria Joy - Tuesday, April 14, 2015
Everything about Pinky McKay is out there and pink!

As a parenting and lactation expert Pinky is a sought after presenter and has appeared on TV shows such as the Today Show, The Project, Sunday Sunrise, Insight, A Current Affair and Today Tonight. 

In a world where common sense isn’t so common, Pinky McKay provides real-world, no-nonsense, parenting support and approaches with a blend of humour, sharp wit and wisdom not found anywhere else. She specializes in gentle parenting styles that honour mothers’ natural instincts to respond to their babies and empower a positive response from infants and toddlers. 

From humble beginnings running a private practice in Melbourne, Pinky has now become the founder and CEO of a range of products for breastfeeding mums with her #1 product Boobie Bikkies proving a hit with new mums around Australia. 

In this episode of UQTV as part of our 50 Leaders I Most Want to Interview series I dive into the creation of Boobie Bikkies and how Pinky has grown from a one on one business to a pink phenomenon. 


Pinky’s books, resources and her free newsletter ‘Gentle Beginnings’ are available through her website www.pinkymckay.com.


Now, Pinky and I would love to hear from you. Where are you lost in a sea of sameness when you could back yourself and stand out as unique (and pink)? 

Share your thoughts in the comments below.

Thank you for reading, watching, and sharing in the comments below.
To your success, on your terms!
Heidi Alexandra 

From Necker to Newcastle - An Interview with Lisa Messenger

Alexandria Joy - Sunday, February 15, 2015
Like anything she's done in life - the way Lisa Messenger tackles books is counter-intuitive to the status quo. 

From a girl who confesses she did "veggie English" at school, the Founder and Editor of the magazine Renegade Collective (launched in March 2013), has now released two new books within six months - both heading to best seller lists, both on very different topics and both featuring her signature UQ (Uniqueness Quotient) contrarian approach. 

Late last year I had the opportunity to bring Lisa to Newcastle and interview her for a second time right after releasing one of those books Daring and Disruptive and following her trip to Sir Richard Branson's private Island Necker where she sketched the chapters and outline for her next book released this week Life and Love.

Just as she was in our first interview, Lisa was cool, casual and candid, open to sharing her ideas, insights and spill all the goss on what it was like spending time hanging out with Sir Richard in his lounge room in board shorts. 


This interview From Necker to Newcastle is the first in a series of interviews I will be conducting in 2015 with the 50 renegade and inspiring leaders I most want to interview. You can check out my top 50 list here. 


As part of our new series of 50 Leaders I want to interview 

Now, Lisa and I would love to hear from you. Where are you thinking small in your business or life when you could back yourself and go big? 

Be as specific as possible in your comment, so others watching from around the world who come here to connect and be inspired can glean ideas from you too.

Thank you for reading, watching, and sharing in the comments below.
To your success, on your terms!
Heidi Alexandra 
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Unique Annual Reports - More Than A Reverse Mullet

Alexandria Joy - Wednesday, December 17, 2014

Have you ever sat in the waiting room of a client or service provider and noticed their Annual Report sitting on the coffee table in front of you? Bet you weren't even slightly tempted to pick it up for a browse (unless of course you hadn't prepared and done your research on them!) 

Why? Because typically these are drab boring documents aimed to serve a legislative or corporate governance mandate not to delight, educate or entertain. 

Imagine seeing a document instead that served as a piece of art, a design masterpiece or a magnificent representation and extension of that company's unique brand and essence. Would you be more likely to pick it up and flick through a page or two?

Annual reports are seeing a resurgence amongst a number of savvy brands. Once only the domain of publicly traded companies and non-profits these reports were typically single-color, and had a plain, boring design. I once had a designer tell me that an Annual Report is typically formatted as a “reverse mullet” ie: the “party in the front” via photography and interesting design, with “business in the back” where financial data was displayed. This trend grew well into the 1990s until Microsoft sounded the death knell by having their annuals available online, setting a steep downward trend in printed annual reports’ significance.

In the past couple of years, I’ve noticed a wonderful trend: a resurgence of companies creating both online and print annual reports just for the fun of it. No other obligation than to share their year’s experiences in a bold, daring and totally on-brand way. 

And we’re not just talking cutting edge print, paper and design techniques for the sake of being arty farty – we’re talking uniqueness that builds on the company’s point of difference. Check out today's episode of UQTV and you'll see what I mean with two cutting edge reports. 

Tweet This: Annual Reports don't have to be reverse mullets says @UQPower

Hungry to see more? Check out crowd funding website Kickstarter's year in review, and  email marketing company MailChimp's reports online.

So next time you are planning a company annual report or website or any brochure for that matter don’t just design and print your standard same old same old thing. Really sit back and think about what makes your company unique, what do we stand for and why do we exist, what do we want to be known and remembered for and build it from there. Your impact and strengthening your brands UQ will be worth it in the long run!

#startwithU

Heidi Alexandra


UQTV: Unique School Helps Kids Learn Real Life Skills

Alexandria Joy - Monday, October 27, 2014
Have you ever had a passion so strong that you felt compelled to create a product or a business to bring it to life?

Well today we’re going to behind the scenes of a small business to spotlight a young woman who has pursued her passion and created something really unique and special. If you've ever read Robert Kiyosaki's Best Selling Book Rich Dad, Poor Dad then this story will resonate with you.

Watch this episode of UQTV to see how this woman has disrupted the traditional education model to re-imagine education with great results.


Now I’d love to hear from you. 
  1. Where can you be more attentive to your customers unique needs? 
  2. How can you disrupt the market you are in?
  3. When has persistence really paid off for you?
Remember keep on building a life, business or career that plays to your unique strengths – the best thing you can do to change the world and become a great leader worth following is to #startwithU.

Curious to find out more about Kids at Switch unique financial and literacy education program for primary school to early high school students? Then check them out here.

Heidi Alexandra 
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(By signing up you will receive a free download of our video on Soft Skills Gone Hard and we promise to never rent or sell your information to any other third parties.)

IS IT TIME TO KISS YOUR MARKETING GOODBYE

Alexandria Joy - Monday, May 12, 2014

It doesn’t matter what you make, write, craft, code, film, engineer, perform, produce, paint, invent, teach or build…at some point in your career or business lifecycle, you’ve probably experienced this.

You make something truly, utterly brilliant. You feel a buzz of excitement about it and you put it out there for the world to consume. And as you wait for the phone to ring, cash register to cha-ching or offers to bring wealth through your door, you realise you are hearing...

Nothing.

Yep that's right, the world has responded with absolute silence. Zip, nada, rien (it's French look it up).

It's deadly and it hurts. Which leaves you to wonder, is this thing called marketing all it's cracked up to be?

If you’ve ever died inside from the deafening silence and you're wondering if it's time to kiss your marketing goodbye, you’ll appreciate today’s episode of UQTV. 
 

Tweet This: Successful companies have kissed traditional marketing goodbye @UQPower

Now I’d love to hear from you.

Have you ever felt like your work and offerings were falling short of their potential? Where do your tribe hang out and are you providing them with a communal space where they can come together?

Share your experience and thoughts in the comments below with as much detail as possible.

Thanks in advance for being kind and generous in your replies and discussion. Your responses, shares and stories are what makes this one of the best, most unique tribes for the improvement of businesses, their people and their culture.

Diggin' this content? Then sign up here, it's free and you'll get a copy of my video to help you improve your EQ called "Soft Skills Gone Hard"

Be Unique

Heidi Alexandra

 

THE CLEVER MARKETING CON CHANGING A BRANDS IMAGE

Alexandria Joy - Wednesday, April 30, 2014

There's a lot we can learn from large companies successes and failures in any industry, and today's featured Aussie brand is no exception. 

As an avid student of branding I can simply turn on the radio, walk down the street or open an email and I have a thousand ideas about how I could adapt the concept in my own or a clients business. From the way an image is presented to he language used or a clever turn of phrase I find myself dissecting and appreciating the world around me all the time. Can you relate?

Often some of the older, traditional, more established brands can start to seem stale and unexciting as they tend to spend years building upon their core message and values delivering consistency to the market. However today’s brand have been a little cheeky and have been trying a little experiment in a real life "LAB" of their own to see if they can change their brand image and position themselves differently in the market.

Check it out in this week's UQTV video.

Credit - some of the footage shown in this video is from A Current Affair's story shown on 20/2/14.

Tweet This: In branding perception is everything. @UQPower

Now, I’d love to hear from you. 

What ideas does this trigger for how you could experiment and strengthen your brand?

Have you seen another brand that is shaking up their strategy?

Share your thoughts in the comments below, I'd love to read them!

Diggin' this content - sign up here, it's free!

Be Unique

Heidi Alexandra

PS Check out our special VIP Leading Ladies For A Day event where you can learn how to dress for your success!

THE NEW SCIENCE OF SUCCESS

Alexandria Joy - Sunday, March 16, 2014

Did you know that it only takes nine seconds to make a positive impression?

Have you ever wondered why some companies and individual magnetically attract the right opportunities, resources, and recruits? In my new book ‘It All Starts with UQ Power’ I explain why that happens, what these individuals and companies do, and how you can become magnetic also.

Do you understand the power of your UQ?

UQ stands for your Uniqueness Quotient and is a combination of the foundations of IQ, EQ, Body, and Vision and is often the deciding factor in how successful you are in both your personal and business life.

This book will help you to understand your own UQ Power so that you can master first impressions based on your personal unique strengths. UQ is a psychology that can be applied on a personal, team, company, or country level and can help you be remembered, respected, and referred in a sustainable way.

Watch my video below to hear more about what's included in this quirky, unique book.


Your UQ is not simply what you think it is, it’s also what others say it is. Building a strong brand ensures that you have the impact and influence in your given industry to bring you the clients, income and win the contracts that you want to win. In order to be successful in both life and business, it is important to master skills that allow you to communicate your brand with confidence, clarity, and credibility. This book will help teach you how to do that.

Regardless of whether you are looking for success in your personal life or your career, ‘It all starts with UQ Power’ is an ideal companion to take with you on your journey.

Order your copy here now.

THE BRAND WITH THE DIRTY LITTLE SECRET

Alexandria Joy - Wednesday, March 12, 2014

What's needed more than ever in today’s crowded marketplace is authenticity and uniqueness. And when it comes to a USP, few companies would be brave enough to declare that their products are “more powerful than a bottle of sodium hypochlorite. Gentler than a thousand puppy licks and able to detox tall homes in a single afternoon.”

However one company is proud to make the claim and the bold, cheekiness of it makes them stand out in the market. That business is known as Method. 

Brain child of two former roomies – Adam and Eric, Method provides cleaning supplies that are beautiful to look at and kind to your nose, the environment and your family. Take a look for yourself in the video below.

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Tweet This: Be first, be unique or go home." @UQPower

These three strategies are just the tip of the cleanliness iceberg for what Method is doing right to build their brand and culture’s UQ Power and I am sure they will continue to wow us with their awesome fun videos and clean hand, thigh slapping, getting down on dirty campaigns.

So what's your dirty little secret for making your brand and culture unique?

In the comments below share with the UQTV community what’s the one thing your brand stands for and which of the three strategies would help you amplify it even more. 

As always be sure to read, share and interact with others as the best learning comes from our collective brain power!

Diggin' this content? Sign up here, it's free!

Heidi Alexandra

PS: Find out more about fabulous Method here http://www.methodhome.com

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    Heidi Alexandra has been the source of much information strategy and innovation that has seen me push the boundaries on social media internally and improved my local and national profile and that of my firm tremendously. Jeremy Kennedy, Director, Australian Business Lawyers and Associates
    I would recommend UQ Power to anyone that is seeking support, guidance and growth in their business. Catherine Miller, Human Resources Manager, Allightsykes