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Body Language For Interview Success

Alexandria Joy - Monday, September 14, 2015

Are you looking to land a new job? Then you have to use your body! I'm not just talking here about how you suit up, I'm talking about how you show up and communicate through your gestures, facial expressions and movements we make with our bodies that indicate what we think and feel.

The way we walk, talk, sit and smile is part of our everyday communication and it becomes even more critical in all important job interviews, because everything we do is scrutinised more closely and because due to natural nerves, are often exaggerated more than ever.

There are several ways you can effectively use your body at a job interview from making a confident entrance as you enter the building, to giving a warm, friendly, not a bone crushing handshake on entry into the interview room. 

Watch this week's episode of UQTV for three more body language techniques to help you put your best foot forward and be your best self in an interview situation.


Remember at the end of the interview to also leave a good impression, rise calmly, pick up your things without fuss, smile and nod your head to the panel. If shaking hands with everyone isn't convenient, at least shake hands with the person who brought you to the interview space or seeing you out.

Good luck!


Dressing the same everyday - on brand or boring?

Alexandria Joy - Monday, August 17, 2015

Have you ever thought about how much time you waste on silly, frivolous things in life, will I have the decaf or full blooded coffee? Should I go to that networking event or finish my report? Will I wear the blue or black suit today?

I don’t know about you, but I can easily get trapped into wasting time deciding what to wear for the day which is why in this week's episode of UQTV I explore the benefits of wearing the same clothes everyday like a form of uniform.

What's your thoughts? Is it smart, sensible and on brand or just plain boring?

Now I’d love to hear from you. How much time do you spend each day worrying about what you’ll wear?

Would you find dressing the same every day smart, sensible and on brand or just plain boring? Share your thoughts in the comments below. 

Until next time 

Be unique!

Heidi Alexandra


LESSONS FROM A BRAND GONE GAGA

Alexandria Joy - Saturday, July 05, 2014

What is one of the most memorable experiences you have had with a brand?
What was memorable about it? 
How did it make you feel?
Did it have lasting impact on you? 

Creating memorable brand experiences can set great brands apart from average and even good brands. Many marketing and business leaders tend to over complicate everything about marketing. Because they over complicate what should be simple, they wind up falling to strategies and tactics that do anything but create what is a memorable and meaningful brand experience.

There’s lots we can learn from strong brands and the music industry is fertile ground for creating and moulding unique, personal brands. Watch this video to glean three simple brand lessons that we can glean from this pop stars meteoric rise to fame that you could apply to dominate your market niche and create raving fans.

Today’s Tweetables:

Now, it's your turn. 
Is quality your focus? What can you do to "Go Pro" in everything you do?
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No get out there and go gaga!
Heidi Alexandra

DELIVERING HAPPINESS DELIVERS PROFITS

Alexandria Joy - Monday, May 26, 2014

When it comes to positive workplace cultures and exemplary customer service, few it seems could rival the happiness seen in Las Vegas based company Zappos. It all started in 1999 when their founder Nick Swinmurn found himself walking around a mall in San Francisco looking for a pair of shoes to no avail and then searching online only to turn up nothing. So Nick decided to quit his day job and start an online shoe retailer... and Zappos.com was born! 

At Zappos they believe that the speed at which a customer receives an online purchase plays a very important role in how that customer thinks about shopping online again in the future, so at Zappos.com, they have put a lot of focus on making sure the items get delivered to customers as quickly as possible. In order to do that, they warehouse everything they sell, and unlike most other online retailers, they don't make an item available for sale unless it is physically present in their warehouse. 

In 2001 Zappos brought in $8.6 million.

In 2003 they reached $70 million in gross sales.

In 2004, they achieved $184 million in gross sales.

In 2008, they hit $1 billion in annual sales, two years earlier than expected.

In 2009, just a decade after their launch the company announced its plans to join the Amazon.com, Inc. family with a buy out worth around $940 million in stock and cash.

In this episode  of UQTV we take a look under the hood at Zappos "work hard, play hard" culture to find out how their rituals have delivered happiness and profits.

Tweet this: @Zappos say that customer service isn’t just a department @UQPower
Now it's your turn. 
1. Have you WOWed at least one person today?
2. What can you do to make it more fun in your workplace? 
3. How do you get your workers and co-workers to grow?

Share your thoughts in the comments below.

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Be Unique
Heidi Alexandra

THE CLEVER MARKETING CON CHANGING A BRANDS IMAGE

Alexandria Joy - Wednesday, April 30, 2014

There's a lot we can learn from large companies successes and failures in any industry, and today's featured Aussie brand is no exception. 

As an avid student of branding I can simply turn on the radio, walk down the street or open an email and I have a thousand ideas about how I could adapt the concept in my own or a clients business. From the way an image is presented to he language used or a clever turn of phrase I find myself dissecting and appreciating the world around me all the time. Can you relate?

Often some of the older, traditional, more established brands can start to seem stale and unexciting as they tend to spend years building upon their core message and values delivering consistency to the market. However today’s brand have been a little cheeky and have been trying a little experiment in a real life "LAB" of their own to see if they can change their brand image and position themselves differently in the market.

Check it out in this week's UQTV video.

Credit - some of the footage shown in this video is from A Current Affair's story shown on 20/2/14.

Tweet This: In branding perception is everything. @UQPower

Now, I’d love to hear from you. 

What ideas does this trigger for how you could experiment and strengthen your brand?

Have you seen another brand that is shaking up their strategy?

Share your thoughts in the comments below, I'd love to read them!

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Be Unique

Heidi Alexandra

PS Check out our special VIP Leading Ladies For A Day event where you can learn how to dress for your success!

THE BRAND WITH THE DIRTY LITTLE SECRET

Alexandria Joy - Wednesday, March 12, 2014

What's needed more than ever in today’s crowded marketplace is authenticity and uniqueness. And when it comes to a USP, few companies would be brave enough to declare that their products are “more powerful than a bottle of sodium hypochlorite. Gentler than a thousand puppy licks and able to detox tall homes in a single afternoon.”

However one company is proud to make the claim and the bold, cheekiness of it makes them stand out in the market. That business is known as Method. 

Brain child of two former roomies – Adam and Eric, Method provides cleaning supplies that are beautiful to look at and kind to your nose, the environment and your family. Take a look for yourself in the video below.

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Tweet This: Be first, be unique or go home." @UQPower

These three strategies are just the tip of the cleanliness iceberg for what Method is doing right to build their brand and culture’s UQ Power and I am sure they will continue to wow us with their awesome fun videos and clean hand, thigh slapping, getting down on dirty campaigns.

So what's your dirty little secret for making your brand and culture unique?

In the comments below share with the UQTV community what’s the one thing your brand stands for and which of the three strategies would help you amplify it even more. 

As always be sure to read, share and interact with others as the best learning comes from our collective brain power!

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Heidi Alexandra

PS: Find out more about fabulous Method here http://www.methodhome.com

THE CLOTHES MAKETH THE BRAND

Alexandria Joy - Saturday, March 01, 2014

A question I get asked a lot when I am speaking at conferences and functions about the power of visual communication is: "do the clothes you wear really matter to your business or personal brand?"

Absolutely – first impressions count! 

In fact the first step to influencing others is to understand how you and your company’s body or physical appearance can shift perceptions. 

Now before you go sending me mail complaining that it shouldn't matter what someone wears if they have the right skills and experience I would agree with you, if this was Mars, but it's not, and here on earth it matters. Humans are very visual beings and first impressions count. Subconsciously we all judge everyone else the moment they step in the room.

If you are aiming to be interviewed in the media, present on stage, get photos taken for your website and social media pages or are pitching to prospective clients and key influencers, what you wear will matter. 

In my soon to be released book “It all Starts with UQ Power: Boost Your Influence, Impact and Income”  I refer to “Mr Fedora” a guy who wears a hat just to stand out in a crowded room. Just like that guy that always wears  bow tie to meetings (you know him, every town has one) or funny coloured glasses (think Seth Godin). When it comes to building your brand, memorability matters.

So what should you wear? Check out this video for tips on how you can dress on-brand:

Tweet This: "High contrast equals high brand power. @UQPower #Startwithu"

Which of the three key colour differentials I discussed suit your brand best?

What's your signature style or accessory that represents your UQ (Uniqueness Quotient)? Do you wear it consistently every time you leave the office? You may get bored of wearing the same look but when it comes to branding it is far better to build consistency and memorability than to satisfy your personal need for keeping up with the latest fashion and trends. 

Now it’s your turn. 

Take a look at your wardrobe and what you wear to key meetings and events. Are your clothes or costume achieving the objectives you desire? I invite you to share your thoughts or ask questions in the comments section below.

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