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DELIVERING HAPPINESS DELIVERS PROFITS

Alexandria Joy - Monday, May 26, 2014

When it comes to positive workplace cultures and exemplary customer service, few it seems could rival the happiness seen in Las Vegas based company Zappos. It all started in 1999 when their founder Nick Swinmurn found himself walking around a mall in San Francisco looking for a pair of shoes to no avail and then searching online only to turn up nothing. So Nick decided to quit his day job and start an online shoe retailer... and Zappos.com was born! 

At Zappos they believe that the speed at which a customer receives an online purchase plays a very important role in how that customer thinks about shopping online again in the future, so at Zappos.com, they have put a lot of focus on making sure the items get delivered to customers as quickly as possible. In order to do that, they warehouse everything they sell, and unlike most other online retailers, they don't make an item available for sale unless it is physically present in their warehouse. 

In 2001 Zappos brought in $8.6 million.

In 2003 they reached $70 million in gross sales.

In 2004, they achieved $184 million in gross sales.

In 2008, they hit $1 billion in annual sales, two years earlier than expected.

In 2009, just a decade after their launch the company announced its plans to join the Amazon.com, Inc. family with a buy out worth around $940 million in stock and cash.

In this episode  of UQTV we take a look under the hood at Zappos "work hard, play hard" culture to find out how their rituals have delivered happiness and profits.

Tweet this: @Zappos say that customer service isn’t just a department @UQPower
Now it's your turn. 
1. Have you WOWed at least one person today?
2. What can you do to make it more fun in your workplace? 
3. How do you get your workers and co-workers to grow?

Share your thoughts in the comments below.

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Be Unique
Heidi Alexandra

IS IT TIME TO KISS YOUR MARKETING GOODBYE

Alexandria Joy - Monday, May 12, 2014

It doesn’t matter what you make, write, craft, code, film, engineer, perform, produce, paint, invent, teach or build…at some point in your career or business lifecycle, you’ve probably experienced this.

You make something truly, utterly brilliant. You feel a buzz of excitement about it and you put it out there for the world to consume. And as you wait for the phone to ring, cash register to cha-ching or offers to bring wealth through your door, you realise you are hearing...

Nothing.

Yep that's right, the world has responded with absolute silence. Zip, nada, rien (it's French look it up).

It's deadly and it hurts. Which leaves you to wonder, is this thing called marketing all it's cracked up to be?

If you’ve ever died inside from the deafening silence and you're wondering if it's time to kiss your marketing goodbye, you’ll appreciate today’s episode of UQTV. 
 

Tweet This: Successful companies have kissed traditional marketing goodbye @UQPower

Now I’d love to hear from you.

Have you ever felt like your work and offerings were falling short of their potential? Where do your tribe hang out and are you providing them with a communal space where they can come together?

Share your experience and thoughts in the comments below with as much detail as possible.

Thanks in advance for being kind and generous in your replies and discussion. Your responses, shares and stories are what makes this one of the best, most unique tribes for the improvement of businesses, their people and their culture.

Diggin' this content? Then sign up here, it's free and you'll get a copy of my video to help you improve your EQ called "Soft Skills Gone Hard"

Be Unique

Heidi Alexandra

 

Whats Love Got To Do With It

Alexandria Joy - Wednesday, February 12, 2014

When it comes to the four lettered 'L' word most people believe it doesn't have a place in the workplace. However recently my team and I had the opportunity and privilege to work with an amazing team at a local aged care facility and we were blown away by their l.o.v.e. Love for their clients, their staff, their suppliers and community.

In a world dominated by endless automated phone prompts and sadly soul-less customer care, when a company gets it right, like these guys have, it gets us excited!

What we discovered was that it is possible not only to talk about love but act from a place of loving kindness in all you do at work.

 

Tweet This: "For long term business success, start with your culture." @UQPower #StartWithU

Now, I’d love to hear from you. In the comments section below tell me which one of these strategies:

  1. choose love not fear
  2. be a servant leader
  3. live your values

have you seen in action before and why it worked?

What else could you do to incorporate these principles in your business?

PS: Find out more about fabulous Maroba here http://www.maroba.com.au

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Heidi Alexandra

 

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