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UQTV: Unique School Helps Kids Learn Real Life Skills

Alexandria Joy - Monday, October 27, 2014
Have you ever had a passion so strong that you felt compelled to create a product or a business to bring it to life?

Well today we’re going to behind the scenes of a small business to spotlight a young woman who has pursued her passion and created something really unique and special. If you've ever read Robert Kiyosaki's Best Selling Book Rich Dad, Poor Dad then this story will resonate with you.

Watch this episode of UQTV to see how this woman has disrupted the traditional education model to re-imagine education with great results.


Now I’d love to hear from you. 
  1. Where can you be more attentive to your customers unique needs? 
  2. How can you disrupt the market you are in?
  3. When has persistence really paid off for you?
Remember keep on building a life, business or career that plays to your unique strengths – the best thing you can do to change the world and become a great leader worth following is to #startwithU.

Curious to find out more about Kids at Switch unique financial and literacy education program for primary school to early high school students? Then check them out here.

Heidi Alexandra 
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LESSONS FROM A BRAND GONE GAGA

Alexandria Joy - Saturday, July 05, 2014

What is one of the most memorable experiences you have had with a brand?
What was memorable about it? 
How did it make you feel?
Did it have lasting impact on you? 

Creating memorable brand experiences can set great brands apart from average and even good brands. Many marketing and business leaders tend to over complicate everything about marketing. Because they over complicate what should be simple, they wind up falling to strategies and tactics that do anything but create what is a memorable and meaningful brand experience.

There’s lots we can learn from strong brands and the music industry is fertile ground for creating and moulding unique, personal brands. Watch this video to glean three simple brand lessons that we can glean from this pop stars meteoric rise to fame that you could apply to dominate your market niche and create raving fans.

Today’s Tweetables:

Now, it's your turn. 
Is quality your focus? What can you do to "Go Pro" in everything you do?
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No get out there and go gaga!
Heidi Alexandra

DELIVERING HAPPINESS DELIVERS PROFITS

Alexandria Joy - Monday, May 26, 2014

When it comes to positive workplace cultures and exemplary customer service, few it seems could rival the happiness seen in Las Vegas based company Zappos. It all started in 1999 when their founder Nick Swinmurn found himself walking around a mall in San Francisco looking for a pair of shoes to no avail and then searching online only to turn up nothing. So Nick decided to quit his day job and start an online shoe retailer... and Zappos.com was born! 

At Zappos they believe that the speed at which a customer receives an online purchase plays a very important role in how that customer thinks about shopping online again in the future, so at Zappos.com, they have put a lot of focus on making sure the items get delivered to customers as quickly as possible. In order to do that, they warehouse everything they sell, and unlike most other online retailers, they don't make an item available for sale unless it is physically present in their warehouse. 

In 2001 Zappos brought in $8.6 million.

In 2003 they reached $70 million in gross sales.

In 2004, they achieved $184 million in gross sales.

In 2008, they hit $1 billion in annual sales, two years earlier than expected.

In 2009, just a decade after their launch the company announced its plans to join the Amazon.com, Inc. family with a buy out worth around $940 million in stock and cash.

In this episode  of UQTV we take a look under the hood at Zappos "work hard, play hard" culture to find out how their rituals have delivered happiness and profits.

Tweet this: @Zappos say that customer service isn’t just a department @UQPower
Now it's your turn. 
1. Have you WOWed at least one person today?
2. What can you do to make it more fun in your workplace? 
3. How do you get your workers and co-workers to grow?

Share your thoughts in the comments below.

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Be Unique
Heidi Alexandra

THE CLEVER MARKETING CON CHANGING A BRANDS IMAGE

Alexandria Joy - Wednesday, April 30, 2014

There's a lot we can learn from large companies successes and failures in any industry, and today's featured Aussie brand is no exception. 

As an avid student of branding I can simply turn on the radio, walk down the street or open an email and I have a thousand ideas about how I could adapt the concept in my own or a clients business. From the way an image is presented to he language used or a clever turn of phrase I find myself dissecting and appreciating the world around me all the time. Can you relate?

Often some of the older, traditional, more established brands can start to seem stale and unexciting as they tend to spend years building upon their core message and values delivering consistency to the market. However today’s brand have been a little cheeky and have been trying a little experiment in a real life "LAB" of their own to see if they can change their brand image and position themselves differently in the market.

Check it out in this week's UQTV video.

Credit - some of the footage shown in this video is from A Current Affair's story shown on 20/2/14.

Tweet This: In branding perception is everything. @UQPower

Now, I’d love to hear from you. 

What ideas does this trigger for how you could experiment and strengthen your brand?

Have you seen another brand that is shaking up their strategy?

Share your thoughts in the comments below, I'd love to read them!

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Be Unique

Heidi Alexandra

PS Check out our special VIP Leading Ladies For A Day event where you can learn how to dress for your success!

THE BRAND WITH THE DIRTY LITTLE SECRET

Alexandria Joy - Wednesday, March 12, 2014

What's needed more than ever in today’s crowded marketplace is authenticity and uniqueness. And when it comes to a USP, few companies would be brave enough to declare that their products are “more powerful than a bottle of sodium hypochlorite. Gentler than a thousand puppy licks and able to detox tall homes in a single afternoon.”

However one company is proud to make the claim and the bold, cheekiness of it makes them stand out in the market. That business is known as Method. 

Brain child of two former roomies – Adam and Eric, Method provides cleaning supplies that are beautiful to look at and kind to your nose, the environment and your family. Take a look for yourself in the video below.

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Tweet This: Be first, be unique or go home." @UQPower

These three strategies are just the tip of the cleanliness iceberg for what Method is doing right to build their brand and culture’s UQ Power and I am sure they will continue to wow us with their awesome fun videos and clean hand, thigh slapping, getting down on dirty campaigns.

So what's your dirty little secret for making your brand and culture unique?

In the comments below share with the UQTV community what’s the one thing your brand stands for and which of the three strategies would help you amplify it even more. 

As always be sure to read, share and interact with others as the best learning comes from our collective brain power!

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Heidi Alexandra

PS: Find out more about fabulous Method here http://www.methodhome.com

Whats Love Got To Do With It

Alexandria Joy - Wednesday, February 12, 2014

When it comes to the four lettered 'L' word most people believe it doesn't have a place in the workplace. However recently my team and I had the opportunity and privilege to work with an amazing team at a local aged care facility and we were blown away by their l.o.v.e. Love for their clients, their staff, their suppliers and community.

In a world dominated by endless automated phone prompts and sadly soul-less customer care, when a company gets it right, like these guys have, it gets us excited!

What we discovered was that it is possible not only to talk about love but act from a place of loving kindness in all you do at work.

 

Tweet This: "For long term business success, start with your culture." @UQPower #StartWithU

Now, I’d love to hear from you. In the comments section below tell me which one of these strategies:

  1. choose love not fear
  2. be a servant leader
  3. live your values

have you seen in action before and why it worked?

What else could you do to incorporate these principles in your business?

PS: Find out more about fabulous Maroba here http://www.maroba.com.au

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Heidi Alexandra

 

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    Heidi Alexandra has been the source of much information strategy and innovation that has seen me push the boundaries on social media internally and improved my local and national profile and that of my firm tremendously. Jeremy Kennedy, Director, Australian Business Lawyers and Associates
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