What's needed more than ever in today’s crowded marketplace is authenticity and uniqueness. And when it comes to a USP, few companies would be brave enough to declare that their products are “more powerful than a bottle of sodium hypochlorite. Gentler than a thousand puppy licks and able to detox tall homes in a single afternoon.”
However one company is proud to make the claim and the bold, cheekiness of it makes them stand out in the market. That business is known as Method.
Brain child of two former roomies – Adam and Eric, Method provides cleaning supplies that are beautiful to look at and kind to your nose, the environment and your family. Take a look for yourself in the video below.
Tweet This: Be first, be unique or go home." @UQPower
These three strategies are just the tip of the cleanliness iceberg for what Method is doing right to build their brand and culture’s UQ Power and I am sure they will continue to wow us with their awesome fun videos and clean hand, thigh slapping, getting down on dirty campaigns.
So what's your dirty little secret for making your brand and culture unique?
In the comments below share with the UQTV community what’s the one thing your brand stands for and which of the three strategies would help you amplify it even more.
As always be sure to read, share and interact with others as the best learning comes from our collective brain power!
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PS: Find out more about fabulous Method here http://www.methodhome.com