A question I get asked a lot when I am speaking at conferences and functions about the power of visual communication is: "do the clothes you wear really matter to your business or personal brand?"
Absolutely – first impressions count!
In fact the first step to influencing others is to understand how you and your company’s body or physical appearance can shift perceptions.
Now before you go sending me mail complaining that it shouldn't matter what someone wears if they have the right skills and experience I would agree with you, if this was Mars, but it's not, and here on earth it matters. Humans are very visual beings and first impressions count. Subconsciously we all judge everyone else the moment they step in the room.
If you are aiming to be interviewed in the media, present on stage, get photos taken for your website and social media pages or are pitching to prospective clients and key influencers, what you wear will matter.
In my soon to be released book “It all Starts with UQ Power: Boost Your Influence, Impact and Income” I refer to “Mr Fedora” a guy who wears a hat just to stand out in a crowded room. Just like that guy that always wears bow tie to meetings (you know him, every town has one) or funny coloured glasses (think Seth Godin). When it comes to building your brand, memorability matters.
So what should you wear? Check out this video for tips on how you can dress on-brand:
Tweet This: "High contrast equals high brand power. @UQPower #Startwithu"
Which of the three key colour differentials I discussed suit your brand best?
What's your signature style or accessory that represents your UQ (Uniqueness Quotient)? Do you wear it consistently every time you leave the office? You may get bored of wearing the same look but when it comes to branding it is far better to build consistency and memorability than to satisfy your personal need for keeping up with the latest fashion and trends.
Now it’s your turn.
Take a look at your wardrobe and what you wear to key meetings and events. Are your clothes or costume achieving the objectives you desire? I invite you to share your thoughts or ask questions in the comments section below.