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Alexandria Joy - Wednesday, April 30, 2014

There's a lot we can learn from large companies successes and failures in any industry, and today's featured Aussie brand is no exception. 

As an avid student of branding I can simply turn on the radio, walk down the street or open an email and I have a thousand ideas about how I could adapt the concept in my own or a clients business. From the way an image is presented to he language used or a clever turn of phrase I find myself dissecting and appreciating the world around me all the time. Can you relate?

Often some of the older, traditional, more established brands can start to seem stale and unexciting as they tend to spend years building upon their core message and values delivering consistency to the market. However today’s brand have been a little cheeky and have been trying a little experiment in a real life "LAB" of their own to see if they can change their brand image and position themselves differently in the market.

Check it out in this week's UQTV video.

Credit - some of the footage shown in this video is from A Current Affair's story shown on 20/2/14.

Tweet This: In branding perception is everything. @UQPower

Now, I’d love to hear from you. 

What ideas does this trigger for how you could experiment and strengthen your brand?

Have you seen another brand that is shaking up their strategy?

Share your thoughts in the comments below, I'd love to read them!

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Be Unique

Heidi Alexandra

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Post a Comment

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Mira commented on 03-May-2014 01:16 AM
Very interesting stuff. It's so subtle that you're not aware of it until it's pointed out in this way.
Sue Painter commented on 04-May-2014 12:02 AM
This is totally fascinating! I'm so glad you put it together and shared what they have been doing.
Jessica commented on 04-May-2014 02:30 AM
That was awesome! What would be funny is to see the reaction if my mom, my sister, and I all went in and found out at the same time. It would be like the three bears. My mom would be over the moon, my sister would be a label snob, and I would think it's just right :-)
Mitch Tublin commented on 05-May-2014 12:19 PM
The comment Jessica left says it all! Excellent thinking this through though.
Trudy Scott commented on 05-May-2014 04:03 PM
Very interesting! great reactions from those shoppers!
Tiffany deSilva commented on 08-May-2014 01:17 AM
This is wonderful! It really highlights how important your clients'/customers' perception AND experience are to your brand and your business success overall. Love the way you say, "wheeler and dealer," BTW. :-)
Katherine C. H. E commented on 09-May-2014 03:20 AM
Very interesting. Makes me stop and think. Thanks for sharing! Katherine.

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