There's a lot we can learn from large companies successes and failures in any industry, and today's featured Aussie brand is no exception.
As an avid student of branding I can simply turn on the radio, walk down the street or open an email and I have a thousand ideas about how I could adapt the concept in my own or a clients business. From the way an image is presented to he language used or a clever turn of phrase I find myself dissecting and appreciating the world around me all the time. Can you relate?
Often some of the older, traditional, more established brands can start to seem stale and unexciting as they tend to spend years building upon their core message and values delivering consistency to the market. However today’s brand have been a little cheeky and have been trying a little experiment in a real life "LAB" of their own to see if they can change their brand image and position themselves differently in the market.
Credit - some of the footage shown in this video is from A Current Affair's story shown on 20/2/14.
Tweet This: In branding perception is everything. @UQPower
Now, I’d love to hear from you.
What ideas does this trigger for how you could experiment and strengthen your brand?
Have you seen another brand that is shaking up their strategy?
Share your thoughts in the comments below, I'd love to read them!
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