There's a fine line between persuasion and manipulation and whether we choose to like it or not we are using one of these approaches in almost everything we do in business and human interaction. If you want to learn how to ethically and honestly influence people then read on.
In my latest book “It all starts with UQ Power” I reference a classic book on psychology, marketing and human behaviour known as Influence, the psychology of persuasion by Dr Robert Cialdini Professor Emeritus of Psychology and Marketing, Arizona State University. This classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. (Note: I am not of Italian descent and yes I pronounce his name incorrectly - you can hear the proper pronounciation here! Hey I'm only human).
Dr Cialdini’s research found six universal principles that when applied will help you become a skilled persuader and get people to do what you want. In today's video I want to focus on just three of the six principles.
Now it’s your turn. What’s your number one takeaway from these three principles of persuasion? Which one are you already applying in your life or business? Share your thoughts in the comments below, I’d love to know!