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The Art of Persuasion: How to Get People to Do What You Want

Alexandria Joy - Friday, November 21, 2014

There's a fine line between persuasion and manipulation and whether we choose to like it or not we are using one of these approaches in almost everything we do in business and human interaction. If you want to learn how to ethically and honestly influence people then read on.

In my latest book “It all starts with UQ Power” I reference a classic book on psychology, marketing and human behaviour known as Influence, the psychology of persuasion by Dr Robert Cialdini Professor Emeritus of Psychology and Marketing, Arizona State University. This classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. (Note: I am not of Italian descent and yes I pronounce his name incorrectly - you can hear the proper pronounciation here! Hey I'm only human).

Dr Cialdini’s research found six universal principles that when applied will help you become a skilled persuader and get people to do what you want. In today's video I want to focus on just three of the six principles.

Now it’s your turn. What’s your number one takeaway from these three principles of persuasion? Which one are you already applying in your life or business? Share your thoughts in the comments below, I’d love to know!

PS Here's the link to the video I recommend https://www.youtube.com/watch?v=cFdCzN7RYbw#t=18 
PPS Check out the photos from our recent Secret Leaders Breakfast with Editor of the Renegade Collective, Lisa Messenger here. To sign up for the Secret Leaders list enter your details here. 

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Eddie commented on 24-Nov-2014 08:51 PM
Very insightful Heidi. This is great information. Thanks for sharing!
Mary Ellen Miller commented on 27-Nov-2014 03:33 AM
Heidi I so agree with reciprocity! I love the concept of helping one another out and do that with many of my clients/friends. Social proof - yes true and so is law of scarcity! Wish I was in Australia so I could attend one of your leader breakfasts!
Heidi commented on 27-Nov-2014 08:11 AM
We'd love to host you at one of our breakfasts as well Mary Ellen - perhaps we could host one in the USA in future!
Jessica commented on 29-Nov-2014 02:29 AM
As you said, the law of reciprocity is pretty innate so that is well incorporated into my business and life. Your book looks great!
Tandy commented on 29-Nov-2014 10:00 AM
I agree with all your tips!!! Reciprocity is also about karma - do unto others:-) The law of scarcity is powerful and social proof is SO important. It's something I'm learning more about. Awesome post.
Mira commented on 01-Dec-2014 02:14 AM
Reciprocity is important. It goes along with the BNI philosophy of giver's gain. So true.
Katherine C. H. E. commented on 01-Dec-2014 02:24 AM
Great tips on persuasion... great reminders. THANKS! <3
Sue Painter commented on 01-Dec-2014 03:10 AM
I see marketing that use these "big three" in some combination quite often. Great information and a good summary.
Trudy Scott commented on 01-Dec-2014 09:54 AM
I love this - persuasion is the art of getting people to do what you want them to do because they want to do it

Reciprocity and social proof are great principles too.

I find the scarcity principle so interesting! we know it's a tool and yet it still works when we are buying!
Mitch Tublin commented on 01-Dec-2014 12:50 PM
All of your statements and tips are powerful when utilized properly. What I mean by this is to live these concepts. Not 'act' in order to sell. We live these concepts and they are part of who we are all of the time.
art culture magazine commented on 02-Nov-2015 08:46 PM
good,It goes along with the BNI philosophy of giver's gain.

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