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LESSONS FROM A BRAND GONE GAGA

Alexandria Joy - Saturday, July 05, 2014

What is one of the most memorable experiences you have had with a brand?
What was memorable about it? 
How did it make you feel?
Did it have lasting impact on you? 

Creating memorable brand experiences can set great brands apart from average and even good brands. Many marketing and business leaders tend to over complicate everything about marketing. Because they over complicate what should be simple, they wind up falling to strategies and tactics that do anything but create what is a memorable and meaningful brand experience.

There’s lots we can learn from strong brands and the music industry is fertile ground for creating and moulding unique, personal brands. Watch this video to glean three simple brand lessons that we can glean from this pop stars meteoric rise to fame that you could apply to dominate your market niche and create raving fans.

Today’s Tweetables:

Now, it's your turn. 
Is quality your focus? What can you do to "Go Pro" in everything you do?
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No get out there and go gaga!
Heidi Alexandra


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Comments

Sue Painter commented on 07-Jul-2014 11:13 PM
Gaga is certainly a great study in branding. That "magnificently unique" is a great point. Most biz owners don't want to stand out and be controversial.
Heidi commented on 08-Jul-2014 08:06 AM
You raise a really good point here Sue that often the best brands are polarising and people either love them or hate them. What most business owners make the mistake of when creating their brand is trying to please everyone.
Mary Ellen Miller commented on 08-Jul-2014 11:33 PM
Outrageously unique is a great description of Lady GaGa! I really like the way you talk about being magnificently unique! Love her little monsters web site and unique email idea. So creative! I also appreciate the book tips Heidi!
Tiffany deSilva commented on 12-Jul-2014 09:25 PM
This is a phenomenal video, Heidi! So many great nuggets here but I especially love your point about boring brands having to work harder and be more pushy to get sales. This is so true! Love it!
Mira commented on 14-Jul-2014 12:23 PM
Definitely something to think about. I do need to learn how to stand out and definitely need to come up with a name for my tribe. Thanks for the info.
Trudy Scott commented on 14-Jul-2014 02:14 PM
That she is "magnificently unique" is a great point.

I love that she has a tribe! (and I'd love to hear more about tribes in another blog post please?)

And that you mention the importance of delivering of a superb service.

Really great video and case study!!

Trudy

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