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UQ Power Blog


Alexandria Joy - Monday, May 12, 2014

It doesn’t matter what you make, write, craft, code, film, engineer, perform, produce, paint, invent, teach or build…at some point in your career or business lifecycle, you’ve probably experienced this.

You make something truly, utterly brilliant. You feel a buzz of excitement about it and you put it out there for the world to consume. And as you wait for the phone to ring, cash register to cha-ching or offers to bring wealth through your door, you realise you are hearing...


Yep that's right, the world has responded with absolute silence. Zip, nada, rien (it's French look it up).

It's deadly and it hurts. Which leaves you to wonder, is this thing called marketing all it's cracked up to be?

If you’ve ever died inside from the deafening silence and you're wondering if it's time to kiss your marketing goodbye, you’ll appreciate today’s episode of UQTV. 

Tweet This: Successful companies have kissed traditional marketing goodbye @UQPower

Now I’d love to hear from you.

Have you ever felt like your work and offerings were falling short of their potential? Where do your tribe hang out and are you providing them with a communal space where they can come together?

Share your experience and thoughts in the comments below with as much detail as possible.

Thanks in advance for being kind and generous in your replies and discussion. Your responses, shares and stories are what makes this one of the best, most unique tribes for the improvement of businesses, their people and their culture.

Diggin' this content? Then sign up here, it's free and you'll get a copy of my video to help you improve your EQ called "Soft Skills Gone Hard"

Be Unique

Heidi Alexandra


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Sue Painter commented on 13-May-2014 02:07 AM
I love that term "brand community." And anything Seth rocks. I think your key is "common interest." Interests are so scattered, and therefore more than ever have to be niched. Great video, thanks.
Anonymous commented on 13-May-2014 08:20 AM
Yes Sue Seth is great - simple, clear and powerful.
And I agree finding the niche of common interest is what often brings people together. Thanks for commenting!
George Fonua commented on 14-May-2014 07:08 AM
Well done Heidi very thought provoking video!
Adam Price commented on 15-May-2014 10:08 AM
Very true Heidi, I think in music it's about creating what's known as a "Street Team" who are basically volunteers who LOVE the artist their telling the world about.

The idea of creating tribes has always fascinated me and I think there could be a couple that I can create on we've spoken about already with "Seniors Kind" businesses and the other for morning tea shows for the seniors.

Two separate tribes but both would be very powerful none the less... Great work and ideas as always :-)
Jessica commented on 18-May-2014 06:43 AM
Great video! I am one of those Apple Tribe Members. It's funny, I was at a convention and you could put your biz card in a bowl to win different prizes. I ONLY put mine in for Apple products ;-) My tribe is for high achieving women who want to reignite the fun they had as a kid. The Dirty Virgin Sisterhood is "Playtime for Big Girls" and we too have an online private membership as well as Dirty Virgin Parties that women host. It's FUN!!!

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