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UQ'S FONT POLICE - STAMPING OUT CRIMES AGAINST BRAND

Alexandria Joy - Monday, September 29, 2014
What first impression do you make?

Sometimes the first thing others sees of us is in writing – it might be our online profile, a website or maybe a snail mail letter or advertisement. 

Are the fonts you use building your brand loud and strong or are they doing you an injustice and we should be sending in the font police to stamp out your folly?

I love words, and design and am a brand junkie so when I see people or companies using these three shocking fonts I cringe and my eyes scream no! Are you guilty of using any...?



Now it’s your turn. Tell me, what do you think? Are there any fonts you love using that you think are the best typefaces created? And which fonts do you believe are a crime against humanity?  

Share your thoughts in the comments below, I’d love to know!

And remember if you want more resources to increase your impact, influence and income then head on over to our resources page.

Keep on building a life, business or career that plays to your unique strengths – the best thing you can do to change the world is to #startwithu.

Heidi Alexandra 
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Enter Word Verification •


Comments

Alan commented on 30-Sep-2014 04:23 AM
Hi Heidi, great video keep it up! Calibri and Verdana are two of my faves, especially for on-screen reading. I like TNR for printed versions.

Cheers, Alan
Heidi commented on 30-Sep-2014 08:59 AM
Thanks Alan - I couldn't agree more both Calibri and Verdana are my staple go to fonts
Sue Painter commented on 30-Sep-2014 09:45 AM
I hate to say that I've always loved Papyrus. But I use it on Christmas cards, not on biz stuff. :-)
Heidi commented on 30-Sep-2014 09:56 AM
At least you aren't using it for professional documents Sue - we can forgive you for Chrissy cards!
Natalie Shearer commented on 01-Oct-2014 12:58 PM
Great minds as they say....I too would be lost without Calibri first and foremost. And verdant is a regular also!

Calibri I find gives a modern edge whilst maintaining a professional look.
Mary Ellen Miller commented on 02-Oct-2014 05:46 AM
Heidi you DO get the Amen on comic sans from me! I am holding my sides with laughter from your video today. I use Arial often because I find it really easy to read. To me that is of the utmost importance.
Heidi commented on 02-Oct-2014 11:02 AM
Sounds like we are all on the same page Natalie and Mary Ellen. Thank goodness there are people like you out there with good font taste!
Glenn commented on 02-Oct-2014 11:58 PM
Hello Heidi. Very pleasing message in your 'font police' video.
As an old typesetter, typographer and layout artist I smiled knowingly while watching.
You remind me of typographers I've worked with in times past.
Message very well delivered.
Respectfully
Glenn
Heidi commented on 03-Oct-2014 02:52 PM
Thanks for your feedback Glenn - I am glad the message resonated with an original typesetter and layout artist from way back! Aesthetics are so important given we have just seconds to make a first impression don't you think?
Lisa Manyon commented on 04-Oct-2014 05:20 AM
Heidi,

I love this so much. Words have energy and they are definitely a huge part of branding.

Strong font guidelines are a must!

Write on!~

Lisa
Jessica commented on 05-Oct-2014 01:31 AM
I just had to laugh because I had #2 on a book cover (which the NEW artwork with better font is created) and #3 Comic Sans was my favorite when I first started coaching years ago. Then I got an email from a man who received an event invite, and he told me if I wanted to be taken seriously as a professional I needed to change my font (he wasn't quite that nice about it). It stung and I rebelled for an hour and then I really took a look at it and realized he was absolutely right!
Mira commented on 06-Oct-2014 09:27 AM
I learned first hand how important fonts are when I published my book. Luckily for me I had a fabulous graphic designer who took the time to work with me to help me pick the perfect font. It makes the finished product look so good. It also taught me to look differently at fonts and other people's products.
Mitch Tublin commented on 06-Oct-2014 02:10 PM
This is an interesting lesson on the importance of fonts and style. Probably need to consider this area a bit more.

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