If there is one thing that most neuroscientists agree on it is how awesomely creative every single human being is. It’s in our DNA. Creativity is how we, as a species, have become so dominant.
Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing. If you have ideas, but don’t act on them, you may be called imaginative but not creative.
IBM’s 2010 Global CEO Study stated:
“The effects of rising complexity calls for CEOs and their teams to lead with bold creativity, connect with customers in imaginative ways and design their operations for speed and flexibility to position their organizations for twenty-first century success.”
So can creativity be learned? The short answer is yes. A study by George Land reveals that we are naturally creative and as we grow up we learn to be uncreative. You learn to be creative by experimenting, exploring, questioning assumptions, using imagination and synthesing information. Learning to be creative simply requires practice to develop the right muscles, and a supportive environment in which to flourish.
Tweet this: Why creativity is essential in business: Crushing creativity myths. Creativity has always been at the heart of business, but until now it hasn’t been at the top of many leaders agendas. Creativity is essential to the entrepreneurship that gets new businesses started and that sustains the best companies after they have reached a larger scale. In the past creativity was often considered unmanageable—too elusive and intangible to pin down. Today it is essential.
What can you do to encourage more creativity in your team or workplace? Share your thoughts in the comments below.
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