Whether you're a job seeker, consultant or entrepreneur, LinkedIn can be a great resource and asset for your career. You can connect to over 43 million professionals in over 200 countries around the world.
LinkedIn doesn't just provide you with a space to house your virtual resume, it can also act as a cover letter, references document, database of your contacts throughout your life and a place where you can learn, share and interact in a professional manner.
It's important to remember that first impressions count so you want your LinkedIn profile to be a standout. This means you can't afford to have any spelling or grammatical errors and it should be completely filled out, leaving no experience or details out. Think of your profile as an asset and as a portrait of you as a professional who someone would want to possibly hire for a newly available job.
Another tip is to make sure you have a custom URL: that is your LinkedIn URL should appear as "http://linkedin.com/in/yourfullname." If it doesn't, you're missing a vital opportunity to have your profile rank higher in Google and to make it easier for people to find you. To do this, go to your profile and click “edit” and then next to where it says “public profile,” click “edit” again. At the top, you’ll want to click “edit” one more time next to “your public profile URL,” and then type in your full name, without spacing, and click “set address.” If the unique URL is taken, then try using a period between your first and last name or use your middle initial.
In the summary section make sure you include a brief paragraph summarizing your work experience, especially work experience that is relevant for the job you want.Make sure you boost your UQ Factor by sharing your unique abilities and differentiators, such as industry awards and honors. Then share your future career aspirations.
Want more tips to build a powerful personal brand on LinkedIn so that you attract the best network contacts and opportunities? Watch this week's video where I share 3 more tips to boost your brand online.