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3 Ways To Boost Your Personal Brand Online Using LinkedIn

Alexandria Joy - Monday, May 25, 2015

Whether you're a job seeker, consultant or entrepreneur, LinkedIn can be a great resource and asset for your career. You can connect to over 43 million professionals in over 200 countries around the world. 

LinkedIn doesn't just provide you with a space to house your virtual resume, it can also act as a cover letter, references document, database of your contacts throughout your life and a place where you can learn, share and interact in a professional manner. 

It's important to remember that first impressions count so you want your LinkedIn profile to be a standout. This means you can't afford to have any spelling or grammatical errors and it should be completely filled out, leaving no experience or details out.  Think of your profile as an asset and as a portrait of you as a professional who someone would want to possibly hire for a newly available job.

Another tip is to make sure you have a custom URL: that is your LinkedIn URL should appear as "http://linkedin.com/in/yourfullname."  If it doesn't, you're missing a vital opportunity to have your profile rank higher in Google and to make it easier for people to find you. To do this, go to your profile and click “edit” and then next to where it says “public profile,” click “edit” again. At the top, you’ll want to click “edit” one more time next to “your public profile URL,” and then type in your full name, without spacing, and click “set address.” If the unique URL is taken, then try using a period between your first and last name or use your middle initial.

In the summary section make sure you include a brief paragraph summarizing your work experience, especially work experience that is relevant for the job you want.Make sure you boost your UQ Factor by sharing your unique abilities and differentiators, such as industry awards and honors. Then share your future career aspirations.

Want more tips to build a powerful personal brand on LinkedIn so that you attract the best network contacts and opportunities? Watch this week's video where I share 3 more tips to boost your brand online.

What's your #1 tip for using LinkedIn effectively? Share your thoughts in the comments below.

Be bold, be unique!
Heidi Alexandra 

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Tandy commented on 30-May-2015 12:15 PM
Great tips, Heidi. Thanks for this post. I like the testimonials and endorsements in addition to the sections you mention. I think what others have to say about you is important and can lend credibility to your overall profile.
Mary Ellen Miller commented on 31-May-2015 07:19 AM
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Heidi I think the number one way that LinkedIn has boosted my personal brand is through the invitations I've received for public speaking engagements. I've made connections here and then they have reached out to me and invited me to speak. I think LinkedIn is a fabulous business networking and personal brand building tool. Preach on Heidi!
Mitch Tublin commented on 01-Jun-2015 03:49 AM
LinkedIn is an excellent online networking site.
It is a great place to connect with people you may have met networking in person in order to follow up. LinkedIn is also a fine location to meet with serious business people for the initial contact and then follow up on the phone or in person.
Sue Painter commented on 01-Jun-2015 07:24 PM
Thanks so much for sharing your tips with us. You are a great model for LinkedIn, you publish there so often!
Trudy Scott commented on 02-Jun-2015 05:14 AM
I have found Linkedin to be very effective for my business and do use my title of Host of the Anxiety Summit. I find being part of groups to be most effective.

Love the tip about not using a wedding photo! And I agree, I won't connect with anyone who doesn't have a face i.e. no picture! I'm surprised how many people don't have one

I have not yet published long articles on Linkedin yet and you've motivated me to give this a try! I'm assuming it needs to be an article that has not been published elsewhere?

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