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Brendan Burchard Masterclass demonstrates How to Identify, Package, Market and Drive Your Expertise

Alexandria Joy - Sunday, June 08, 2014

My favourite nuggets of wisdom from the day

Last week I attended the event How to Identify, Package, Market and Drive Your Expertise Master Class in Sydney at Luna Park in the Big Top and after posting this photo on Facebook:

I had several friends and clients send me messages asking how it was, who the speakers were and what did I learn.

Always keen for an opportunity to sharpen the saw, and I had attended this event in particular to see Brendan Burchard in person after observing his internet success. I came away from the event with my wallet intact (no I didn’t fall for any of the limited number of seats act now sales pitches) but my notebook full. Surprisingly for a pitch-fest style event (we all gotta eat) I found that I did have some really great takeaways and nuggets of wisdom in my notepad from the day.

Below I've included a quick takeaway from each of the speakers on the day. (For my full seven pages of notes leave your name and email below and I'll happily send you a full copy of my notes.)

Speaker 1 – Scott Harris from Australia - Developing the Psychology behind Your Success

Scott suggested you need to:

1 - Become an expert in your life - really understand yourself, your strengths, weaknesses, habits and beliefs
2 - Invite some experts into your life - surround yourself with smart people who have been there before so you don't have to recreate the wheel and can replicate their systems.

Speaker 2 - KERWIN RAE from Australia  - The 5 Pillars of a fast growth Expert empire
Keys to Getting the Basics Down
  • Simplify
  • Streamline (know the things that don’t matter)
  • Automate
  • Immerse

Speaker 3 - ANDY HARRINGTON [UK] - Promoting Yourself as the Authority in Your Subject

Five Areas to be an extraordinary speaker:
  • IMPACT – break people’s pattern en masse.
  • INFORM – a message that informs people without overwhelming them.  
  • INSPIRE – more people emotionally by changing their state.
  • INFLUENCE – move them into action.
  • INCOME – too many poor coaches and consultants and authors.

Speaker 4 - BRENDON BURCHARD [USA] - Positioning yourself as an Expert on any topic area
  • “Experts are always students first.” Brendan Burchard.  If you’re waiting for someone to tell you, you’re a divine being, well here it is “you’re good to go.”.
  • You don’t have energy or confidence, you generate it.
  • It’s about adult learning – you just have to apply the science to it.
  • You can teach any topic to anyone whenever you decide to.
  • You just need to believe and decide to start.
Thanks to a post a US friend Jennifer Bourn shared recently from the Copyblogger’s Authority Intensive 2014 that I found really interesting, I figured I would get my fabulous assistant Claire to type up my notes of the best bits, the quotables, and the action items — so you can benefit from the most notable content shared too.
To access my full simply click on this link and leave your full name and email. Enjoy! 

I hope this post and my full notes helped you provide you with some of the best bits without the pitch fest parts in between!

How about you? Did you attend the event in the Big Top? What did you think? Did one of the nuggets of wisdom listed above speak to you or catch your attention? Or did you think it was all just too much hype and sell, sell, sell at the back of the room? I’d love to hear your thoughts in the comments below!


Business Innovation on a Shoestring Budget

Alexandria Joy - Friday, May 09, 2014

It's true – innovation is a huge buzzword and we are all aware. Craig Lambert describes it as being "...bandied around a bit like a Miss Universe contestant talking about world peace." While the idea of innovation is tossed around and misused, it doesn't mean businesses can't or shouldn't be innovative, but rather the opposite: businesses need to embrace creativity and exciting new ways to connect with customers.

It is important to know the two relevant types of innovation in order to start thinking outside of the box and reaching your business potential.

The two main types of innovation are:

1. Sustained: Innovation that maintains and evolves established markets.
2. Disruptive: Innovation that creates new markets and fresh values.

How Can Your Business Succeed With Innovation?

In order to be successful as a business, your business must have a clear and focused 'Power House.' Think of your business's house as having four rooms that are the key foundations of a successful business. These four rooms include:

1. Vision – a clear strategy.
2. IQ – a smart intellectual focus.
3. Body – a physical energy and presence.
4. EQ - its interpersonal connections.

These four rooms are critical to building a sustainable, commercially viable company – when they are all working together they provide a strong profit power loop. For example:
• If you have a clear vision and stick to it you should eventually reach your goals. Without clarity of vision of a phone that also played music and allowed you to surf the web, Apple would never have created the iPhone.
• Intellectual focus involve taking small but crucial improvements to your products or services that can win over customers and keep your company fresh. Dyson failed over 5,000 times before he and his vacuum cleaners reached huge success.
• The physical energy that your business creates in visual forms such as branding and marketing is essential to make a positive first impression. If you can win over eyes, you can win over customers.
• Finally without emotional intelligence and having the ability to connected with staff, customers and stakeholders on a personal level you will not enjoy repeat business and good will. You should want to connect to your customers and this is the biggest reason you are being innovative. Serve your customers and find success.

Innovation is About the Big Picture

Once you've got your house in order you can start building upon your solid foundation you can begin to focus on raising your roof to become more and more successful. Your focus is to find ways to improve your product or business practices in such a way that serves your customers and keeps them connected with you as a brand. Innovation isn’t about innovating for the sake of innovation, nor is it about throwing money at the latest trend, gadget or radio advertisement, rather innovating should always be focused on helping your end-customer and servicing their needs and wants. With the foundations in place you then have the clear air space to create some really unique and memorable experiences that will ensure your business is remembered, respected and referred.

Want to know more about how you can create a culture of innovation in your team or business? Contact us to ask about our affordable, fun workshops support@uqpower.com.au

Ridding your vocabulary of the "F" bomb

Alexandria Joy - Thursday, December 26, 2013

Everybody uses the “F” bomb. It’s a word that we attach so much negative emotion to – ego, pride, fear. Too many people connect their self-worth to the word – failure.

Failure is not an end point

If scientists saw their first attempts at creating cures for disease as a failure, we would not have any known cures in the world. If you think about it, we would be living a VERY simple, primitive lifestyle if everyone throughout history saw their mistakes as an end point – a time to give up on curiosity and discovery.   

 Replace “failure” with “lesson”

When an infant learns to walk, she has to find her centre of gravity by trial and error. She will wobble and stumble and fall for some time before she walks on her own two feet without support. When she leans to the left too much, she learns that it will tip her sideways. When she leans too far forward, she learns that she’ll tumble to the ground.

People who have all four quarters of their UQ Power House in balance, in particular their IQ quadrant, understand that failures provide lessons by a process of elimination.

When you’re mentally strong, you know: what not to do, what chemical compound doesn’t belong in the cure, leaning to the left will make you stumble, and what success doesn’t look like. So you try again with a more informed foundation of knowledge.  

The saying “Success never comes without failure” should really say “Success never comes without a lesson to be learnt”.

A leader with a strong IQ also knows when it’s time to call it quits. The difference with this leader is that he takes with him is a better idea of how he can succeed.

A recent Forbes article that went viral with popularity also pointed out that mentally strong people know when it’s time to move on.  

We all know the definition of insanity, right? It’s when we take the same actions again and again while hoping for a different and better outcome than we’ve gotten before. A mentally strong person accepts full responsibility for past behavior and is willing to learn from mistakes. Research shows that the ability to be self-reflective in an accurate and productive way is one of the greatest strengths of spectacularly successful executives and entrepreneurs.”

The end of year is a great time to reflect. Today, power up your IQ quadrant by contemplating all the wonderful lessons you’ve learned throughout the year.

 Please share with us below how your past “failures” have helped to move you closer to your goals (because that’s exactly what they do!).

Office Christmas Party Ettiquette

Alexandria Joy - Sunday, December 15, 2013

From hitting on your boss' wife to humiliating party games and the indignity of forced merriment, office Christmas parties are a minefield when it comes to maintaining your personal brand.

Here's four office party mistakes we suggest you don't make:

1. Singing karaoke

Regardless if you have a voice like Celine Dion, never partake in singing karaoke if you are in a Western workplace. In the days of smart phones your rendition of "I'm too sexy" could end up on You Tube or Facebook well before Monday morning's Board meeting.

2. Drinking in excess

Obvious, duh, however the most common mistake made by up and comings. While many organisations offer a full bar at their party, many people take advantage and don't realise the number of drinks they've had. If you don't want to make any career limiting moves like chatting up the bosses partner or urinating in the hallway pot plant, limit yourself to 2-3 drinks all night.

3. Finger food faux pas

Picture this: sticky spicy chicken wing in one hand, wet drink hand in the other, your boss crosses the floor with the Chairman of the board in tow, to introduce you. No napkin in sight you have to choose...shove the sticky wing in your pocket, drop it into your cup or offer a kiss on the cheek to the Chairman. (Oh yeah and one other food tip - don't double dip).

4. Whining while dining

The office Christmas party is meant to be a time when everyone can celebrate the successes of the year. That means a cheerful mood. If you feel yourself or the conversation slipping into whingeing, whining or bitching territory about work, colleagues, clients or anything switch topics before the complaints gather momentum.

Stick to these basics and you should find the Christmas party provides a boost to your brand rather than seeing you slipping off the potential promotion list. And if you think we're being conservative check out this top 10 list of the most embarrassing moments. This may be enough to put you off partying for life!

Leave a comment below and tell us your most your or "your friends" most embarrassing office party misstep!

While we're on the subject of Christmas check out our UQ Power Christmas video here. Did you photobomb us in 2013?


The Science of Powerful Marketing

Alexandria Joy - Monday, November 25, 2013

Have you ever felt immediately compelled to buy something after seeing a powerful marketing message? There is a science behind creating marketing campaigns that cause people to pull out their credit cards and throw money at you.

First Impressions Count

Humans are hardwired to make immediate judgements about others, without even having to speak to the person. Whether we’re aware of it or not, we process visual cues such as body language and appearance to determine if the person is “friend or foe”.

Rhondalynn Korolak, explains in her blog post how our brains process information.

“The human brain makes quick decisions and takes action based on its ability to assess and interpret images, not data. About 80–90% of activity in the decision making centre of your brain is based on visual stimuli. This is because your optic nerves prioritize the path of visual stimuli to your reptilian brain — that part of your mind that runs on pure instinct and makes decisions in 1-2 milliseconds to keep you safe.”

Use Powerful Imagery

Research has revealed that using imagery makes messages more believable. When a written message is coupled with imagery, we are more likely to believe in what is being said. Most people must “see it to believe it”.

What makes an image powerful? The answer to that depends on what your customer believes and values. Your imagery should reflect the benefits people will get from using your brand or it should focus on the solution that your product or service solves. Images that connect with your audience on an emotional level will have them knocking at your door.

What story does your marketing imagery tell?

Paint Pictures with Words

Never underestimate the power of words. When you read, your brain interprets the words and turns them into visual images to help you understand the information. (Some brains are better at this than others). When your marketing messages contain words and sentences that describe sensory information such as what things look and feel like, you’ve got better chances of creating greater clarity, desire, and impact within the minds of your customers.

Your action for today

Do a quick audit of your marketing materials. Just spend a minute or two scanning a range of your materials (just like how a customer would “skim” over your marketing) to SEE if they are powerful and visual.

Need help getting your house in order? If you’re really serious about leaping your business growth faster, then our VIP Brand Velocity Program is for you.  An intense VIP half day, we will consult with you on your business and share with you all our secrets on how to increase your income, impact and influence. Those million-dollar ideas don’t happen by themselves. Not only do we get clear on the best ideas and strategies for your business but we'll work with you to design an implementation plan so you can get into action right away. Find out more here http://www.uqpower.com.au/vip-brand-power-program

A Simple Brand With a Powerful Impact

Alexandria Joy - Monday, August 12, 2013

Now here’s a company that knows their UQ Power. Razorblades aren’t unique, but Dollar Shave Club’s brand certainly is.

A couple months back I came across this hilarious video by the Dollar Shave Club.

This video has had over 10million views within 12 months. Within a short period of time, using digital mediums as their main marketing strategy, this company has been able to intercept a market that has for years been dominated by industry giants such as Gillette and Schick.

What makes the young company’s debut even more impressive is that they sell… razor blades… plain and simple razor blades. And that’s exactly how they market their product. They use honesty as humour; their razors are “f*cking great”, but “they’re just razor blades”.

However the ingenuity doesn’t stop there. Media Hunter summed up the formula to their uniqueness perfectly:

“… the real genius is in the very simple proposition and business model.”

“…Dollar Shave Club turns a traditional $15-20 grocery store expense into an easy $7 / per month subscription. They don’t just get the sale, they get your repeat business and a nice big database of customers.

“Their product line is ridiculously small. Just 3 types of razor blades. By focusing in this way they maximise buying power and minimise overheads.”

The rate of growth in membership to the Dollar Shave Club is a result of the company knowing its UQ Power. Staying true to who they are as a brand and what they offer – albeit a simple razorblade – is what makes them standout.

So what can you take away from this? Today – tap into your UQ Power by writing down all the things that make you unique. It may be to do with the way you think, work, or act). Think about how you can simplify your brand message to communicate your UQ Power. Consider how you can simplify your business model to minimise costs, maximise profits, and importantly, make it easy for your customers to do business with you. Dust off the fluff, trim the fat, and tell how it is.

PS: If you thought their first video was funny, you have to watch video “No. 2”.

If you need help uncovering your UQ Power, find out how our red not renegade team can help you.

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