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Brendan Burchard Masterclass demonstrates How to Identify, Package, Market and Drive Your Expertise

Alexandria Joy - Sunday, June 08, 2014

My favourite nuggets of wisdom from the day

Last week I attended the event How to Identify, Package, Market and Drive Your Expertise Master Class in Sydney at Luna Park in the Big Top and after posting this photo on Facebook:

I had several friends and clients send me messages asking how it was, who the speakers were and what did I learn.

Always keen for an opportunity to sharpen the saw, and I had attended this event in particular to see Brendan Burchard in person after observing his internet success. I came away from the event with my wallet intact (no I didn’t fall for any of the limited number of seats act now sales pitches) but my notebook full. Surprisingly for a pitch-fest style event (we all gotta eat) I found that I did have some really great takeaways and nuggets of wisdom in my notepad from the day.

Below I've included a quick takeaway from each of the speakers on the day. (For my full seven pages of notes leave your name and email below and I'll happily send you a full copy of my notes.)

Speaker 1 – Scott Harris from Australia - Developing the Psychology behind Your Success

Scott suggested you need to:

1 - Become an expert in your life - really understand yourself, your strengths, weaknesses, habits and beliefs
2 - Invite some experts into your life - surround yourself with smart people who have been there before so you don't have to recreate the wheel and can replicate their systems.

Speaker 2 - KERWIN RAE from Australia  - The 5 Pillars of a fast growth Expert empire
Keys to Getting the Basics Down
  • Simplify
  • Streamline (know the things that don’t matter)
  • Automate
  • Immerse

Speaker 3 - ANDY HARRINGTON [UK] - Promoting Yourself as the Authority in Your Subject

Five Areas to be an extraordinary speaker:
  • IMPACT – break people’s pattern en masse.
  • INFORM – a message that informs people without overwhelming them.  
  • INSPIRE – more people emotionally by changing their state.
  • INFLUENCE – move them into action.
  • INCOME – too many poor coaches and consultants and authors.

Speaker 4 - BRENDON BURCHARD [USA] - Positioning yourself as an Expert on any topic area
  • “Experts are always students first.” Brendan Burchard.  If you’re waiting for someone to tell you, you’re a divine being, well here it is “you’re good to go.”.
  • You don’t have energy or confidence, you generate it.
  • It’s about adult learning – you just have to apply the science to it.
  • You can teach any topic to anyone whenever you decide to.
  • You just need to believe and decide to start.
Thanks to a post a US friend Jennifer Bourn shared recently from the Copyblogger’s Authority Intensive 2014 that I found really interesting, I figured I would get my fabulous assistant Claire to type up my notes of the best bits, the quotables, and the action items — so you can benefit from the most notable content shared too.
To access my full simply click on this link and leave your full name and email. Enjoy! 

I hope this post and my full notes helped you provide you with some of the best bits without the pitch fest parts in between!

How about you? Did you attend the event in the Big Top? What did you think? Did one of the nuggets of wisdom listed above speak to you or catch your attention? Or did you think it was all just too much hype and sell, sell, sell at the back of the room? I’d love to hear your thoughts in the comments below!

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Terry Monaghan commented on 09-Jun-2014 12:31 PM
I'd love a copy of your full notes!
Mitch Tublin commented on 09-Jun-2014 12:38 PM
Looks like you enjoyed a fine event.
When are you going to run your event so you may invite me over to speak?
Mira commented on 09-Jun-2014 01:40 PM
I'd love to see your notes. I had the opportunity to see Brandon Burchard speak live at Author101 in Las Vegas last year and it was great. I found him to be inspiring and motivating and would love to hear what your takeaways were from your event. Thank you for your generosity in sharing.
Angie Francisco commented on 09-Jun-2014 03:45 PM
Thanks for taking the time to share your notes Heidi. I love all the points from speaker three, especially on how to have more impact by breaking people's patterns.
Anonymous commented on 09-Jun-2014 03:56 PM
Working on it Mitch - love to have you over to Oz!
Anonymous commented on 09-Jun-2014 03:57 PM
You can access the full notes Mira, Angie and Terry here http://www.uqpower.com.au/free-expert-masterclass-notes
Sue Painter commented on 09-Jun-2014 09:24 PM
I write up notes from what I attend all the time, too. Think of the library we could have if we compiled all that knowledge! Appreciate your share, Heidi.
Mary Ellen Miller commented on 13-Jun-2014 12:10 PM
Heidi I am a huge fan of Brendon's! He has some great ideas.
Trudy Scott commented on 16-Jun-2014 12:22 PM
Thanks for sharing - sounds like a great event - I do enjoy Brendon's gems

Had to chuckle at this one: no I didn’t fall for any of the limited number of seats act now sales pitches! tee hee

Heidi commented on 16-Jun-2014 10:17 PM
Sounds like a great idea for a shared library Sue!
Tiffany deSilva commented on 17-Jun-2014 06:29 AM
Sounds like you had some great speakers. Thank you for sharing the highlights, Heidi!

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