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Attract The Best Talent With Your Employer Brand Power

Alexandria Joy - Monday, June 03, 2013

Think of brands like Google, Virgin, and Microsoft. What they all have in common is a very unique employer brand – they are well known for being great places to work.

Many companies are excellent at branding their business offerings, but fail to recognise the importance of branding their internal company culture to make it a sought-after place of employment.

The brands above are prime examples of unique brands that express the value and distinctiveness of their products and services, but also communicate who they are and what is their culture – creating a strong employer brand.

Google topped the list of the 100 Best Companies to Work For in 2013 for the second year in a row. It’s commitment to providing excellent working conditions, for example on-site child care and fitness facilities, subsidised health benefits, job-sharing programs and telecommuting means Google staff benefit from a better work/life balance.

Their company culture gives team members equal authority, and autonomy is encouraged, not to mention the video games, pianos and table tennis sets dotted throughout their offices to encourage creativity. The employees there know they are getting a great deal so they’re less likely to walk out the door.

Virgin is another company that has built up its employer brand. It’s known for its commitment to motivating staff by making it a fun place to work. Their people come to work because they want to not just because it’s paying a salary.

These companies have built a reputation that allows them attract and retain the best talent. They have figured out what it is that makes their staff happy to walk through the office door each day and serve their customers with a smile. It’s a win-win situation – the company retains its best employees and its people give their best.  

The Value of Knowing Your UQ Power Employer Brand

Employer branding is a powerful business tool that can set you apart from the crowd and make you known as an employer of choice. It can also deliver tangible and measurable benefits to your business – improved market reputation, increased workforce engagement and productivity, and lower staff turnover.  

The widening global skills gap is making it difficult for companies, small and large, to find suitable staff, especially when it comes to filling senior roles.  Expressing your unique employer brand will give you a competitive edge when it comes to marketing your business to the small pool of top talent. 

What makes a strong Employer Brand? The answer to this will be different depending upon the industry you’re in and the type of people you want to attract. What it comes down to though is a company culture that supports staff, encourages growth and creativity, and includes everyone at all levels of the organisation. 

Employers of choice:

  • Recognise and reward their staff
  • Invest in the learning and development of their people
  • Have family friendly workplace practices
  • Have a passionate and engaged management team.

For more information on how to improve your company culture, visit our website.


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Comments

Mary Ellen Miller commented on 05-Jun-2013 05:20 AM
Heidi you are so right about taking good care of your employees!
Sue Painter commented on 07-Jun-2013 12:30 PM
More companies are realizing that treating employees as expendable costs more in the end. Not to mention that word of mouth referrals from happy employees makes recruiting easier.
Jessica commented on 08-Jun-2013 04:38 AM
great company culture gets you great, motivated, inspired employees who are looking out for your company's best interest. I don't understand why so many employers still don't get that!
Mitch Tublin commented on 10-Jun-2013 09:44 AM
Heidi,
Leadership comes from the top. The companies and their brands you mention have another common element - a leadership team focus which knows the value of their people and how it translates to their brand.
Mira commented on 10-Jun-2013 09:51 AM
This is so important. Who you are as a company and how you treat your employees is key to achieving success. Thanks for the reminder.
Trudy Scott commented on 10-Jun-2013 11:13 AM
this is good "Employer branding is a powerful business tool that can set you apart from the crowd"
Katherine C. H. E commented on 10-Jun-2013 11:28 PM
So true! Why would you want to create anything OTHER THAN a really great work environment... afterall, YOU are working there, too! Love, Katherine.

Katherine C. H. E.
Author, Be True Rich
Tiffany deSilva commented on 15-Jun-2013 01:40 AM
Great post! It's no coincidence that some of the best places to work are also some of the most well-liked brands. It definitely pays to create a great work environment for employees.

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