UQ power
UQ power
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Who we are :: UQ Power

Our Mission

Who we are

We are Company Culture Architects headquartered in Australia. We support CEO's, HR and Marketing Directors to design and build strong company cultures that build their brand and market share through sustainable relationships both internally and externally. We companies to “power up their workforce” so they grow a culture that acts as a unique inner force giving them a “competitive edge” in the marketplace. Unique brands and cultures are remembered, respected and referred and we believe that uniqueness is the most powerful tool people and companies have in today’s crowded marketplace. Our passion is to help individuals and corporations to learn to discover, honour and respect their own and others uniqueness and then communicate their uniqueness effectively.

Our story

After a decade and a half of working in the restrictive and often toxic corporate and government environments where bullying and backstabbing were the norm, CEO and founder, Heidi Alexandra Pollard was inspired to seek out a new way to do business. As a result of her experience, training, and research, we’ve developed a program that re-shapes the way people think about company culture and business growth. (Read more about her story and the UQ Philosophy in her own words here).

Heidi Alexandra says the UQ Power team are red hot, refreshing renegades, hunting down boring brands, stuck in a sea of sameness and charging them to power up their people, their presence and their profits. Their mission is to help elevate the global playing field for small to mid-sized companies through their unique brand and culture strategies that are easy on the finances, easy to implement and easy to sustain.

Our UQ suite of programs aims to engage the entire person whether internal or external, by tapping into their heart, mind, and body. Why? Because we’ve done the research and we know it works best. As well as using our insider knowledge and experience from government and the corporate world, we’ve incorporated scientifically-proven neurological and psychological learning and development techniques into programs that ensure companies not only survive, but are able to thrive in today’s cut and thrust business world.

We share our experience and understanding of what it takes to make a great culture and brand that provides value, build relationships, and stay top of mind through our TV show UQTV.

How we work

In a nutshell we audit, advise, execute and educate. As Company Culture Architects we will listen, seek to understand and then design, build and strengthen your company's culture and brand through unique, proven strategies.

Communication is always one of the weakest spots in any organisation, no matter how good the communication is. Our work explores the fundamentals of human connection not just EQ (emotional intelligence) but also UQ (your ‘U’ Quotient) to build trust and understanding.

A key ingredient in strong working relationships is to develop emotional connections. The hardest thing to do is to build trust, particularly in today’s high tech, online communication culture. What we audit, advise and teach organisations is how they can develop and maintain strong trusting relationships with their workers, stakeholders and the communities in which they operate.

Gone are the days of wearing the same grey suits and paying for expensive advertising campaigns and mass marketing – as Corporate Social Involvement Experts we will help you to identify what makes you or your company unique and one of a kind, because your UQ Power is the one thing that can’t be copied.

We believe that who you are is more important than what you do.

Our Results

We’ve tried and tested our programs on a variety of healthcare, education, mining, manufacturing, and industrial companies, government agencies and corporations. We’ve supported these organisations to inspire their people, build their brand, increase their market share, improve their stakeholder relations and grow their profitability.

And if the success stories we hear from the companies we work with is further validation of our research – we can confidently say a UQ Culture is at the core of being a truly successful, sustainable business, one that can tick all the bases of corporate social responsibility and a quadruple bottom line.

Our UQ Power

Our UQ Power comes from a combination of our strengths, values, behaviour, and experience. We see ourselves as a community of likeminded people who want to help the leaders we work with create, inspire, innovate, and elevate their people and culture.

Our uniqueness also comes from our “insider” knowledge of business, government, and corporate culture. Our background in the corporate and government sectors as well as education and theatre gives us the unique ability to speak the language at the coalface, in the boardroom and in the community. We know how to inspire and entertain as well as ask the right questions to help you bring out your uniqueness (UQ Power).

Upcoming Events

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What Our Tribe Say

Heidi Alexandra has been the source of much information strategy and innovation that has seen me push the boundaries on social media internally and improved my local and national profile and that of my firm tremendously. Jeremy Kennedy, Director, Australian Business Lawyers and Associates
I would recommend UQ Power to anyone that is seeking support, guidance and growth in their business. Catherine Miller, Human Resources Manager, Allightsykes